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Our Mission and Values

Our Values are intrinsic to our identity and our luxury brand DNA.
 
CHAMPION
As pioneers of luxury hospitality and leaders in our industry, we grab every opportunity to shine among our competition.
 
UNDERSTAND
We anticipate our guests’ preferences, listen to their requirements and deliver unforgettable experiences and moments.
 
EMPOWER
We empower our team members and inspire them to grow. We are proactive and make things happen unfailingly.
 
INNOVATE
We value creativity and encourage an environment where ideas can flourish, ensuring both a healthy internal atmosphere and a continuously enhanced guest experience
 
ACT
We are always alert: we act with a sense of urgency and apply the utmost discipline in everything we do.