Privacy Policy

We have organised the Privacy Policy by major processes and areas so that you can review the information of most interest to you.

Personal Data we collect

The term “Personal Data” refers to any personal data that can be used to identify you as an individual.

We may collect and process the following Personal Data about you:

Personal information about you: personal information that you provide to us, such as your full name, telephone number, e-mail address and address of residence.

Your travel details and preferences:we may collect information such as your travel details (including flight number, arrival and departure dates and time, country / point of origin and destination), your frequent flyer information, your travel partner information, preferences about room, food and beverages and treatments, service requests, information relating to your diet, access or treatment requirements. We may also need to collect information as required by local laws such as passport numbers, type of entry visa, and driver’s licence.

Your payment information: your payment information, such as your credit card information (including credit card number, code and expiry date) and your bank account details.

Your transactions with us: we collect your itemised spending to properly assemble your folio during your stay, which includes your room rate and other expenses billed to your room

Our correspondence: if you contact us – for example when you make an enquiry, we may keep a record of that correspondence; when you made a reservation direct with us or use our website booking engine.

For our hotel related services only (for example when you make a hotel or spa reservation)

Survey information: : we may also ask you to complete surveys that we use for research purposes. In such circumstances we shall collect the information provided in the completed survey.

Your use of our website and mobile applications: details of your visits to our website, mobile application and information collected through cookies and other tracking technologies including, but not limited to, your IP address and domain name, your browser version and operating system, traffic data, location data, web logs and other communication data, and the resources that you access.

How we use Personal Data

We may use your Personal Data in the following ways.

Please note that use of Personal Data under UAE data protection laws must be justified under one of a number of legal “grounds” and we are required to set out those grounds in respect of each use in this Privacy Policy. An explanation of the scope of the grounds available can be found below.

To administer your reservations: to process your reservation requests, which may be made via our website, mobile application, or our third party service providers’ website and to confirm your booking. We may send a confirmation of your booking via email, SMS or other means and in the case of room reservations, a pre-arrival message summarising your confirmation details and preferences. In respect of hotel-related services, your pre-arrival message will include other information about the hotel, the area and the weather.

To customise our services and products to you: to assure your future comfort and attention to your individual needs, we collect and store specific information about you, such as your food and beverage preferences and other special requests. For example, if you are a repeat guest at our hotels or restaurants or have filled out our food and beverage questionnaire, we may store your Personal Data in our system to serve you better upon your return.

To provide marketing materials to you: to provide you with updates, offers, and subscriptions where you have chosen to receive these, or connected with us via social media platforms, such as Facebook, Instagram, Twitter and so on. With your consent, we may send you information about DAMAC Hotels & Resorts, restaurants and residential clubs operated by our group companies, including news, offers and promotions about our hotels, food and beverage, spa, merchandise, branded residences, touristic services and special events by us or our partners by post, e-mail, telephone or SMS. You may also see these offers, promotions and information on social media platforms through which you have connected with us. Please note that this is subject to the terms and conditions of use of the relevant social media platform. It is however our intention to only send you communications that you may want to receive.

For analytics and profiling: to tailor our marketing to you. In connection with our marketing activities, we analyse information that we collect about customers to determine what offers are most likely to be of interest to different categories of customers in different circumstances and at different times. To do this for hotel-related services, we combine Personal Data that we have collected about a customer from one of our hotels with Personal Data that we have collected from the same customer from an another DAMAC Hotel. Such Personal Data includes customer behavioural information such as transaction history, spending patterns, preferences, service requests and interactions with us. From time to time, we will assess the Personal Data in order to tailor our marketing communications to include offers and content that are relevant. We may also use this method to avoid sending you offers that are inappropriate or unlikely to be of interest to you.

How we transmit, protect and store Personal Data

Security of communications

It is important to note that no security system or system of transmitting information over the Internet is guaranteed to be secure. There is a risk inherent in the submission of information online, and use of e-mail. Please be aware of this when requesting information or sending forms to us online or by e-mail, for example, from the “Contact Us” section. We recommend that you do not include any sensitive information including credit card details when submitting information online, or using e-mail when using any public computers / public WIFI.

Guests rights

You have the right to ask us not to process your Personal Data for marketing purposes; you can ask us to correct any inaccuracies in your Personal Data details at any time; or you can ask us to delete your Personal Data if we no longer have lawful grounds for its use.


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Changes in Policy and Other Sites

In the future, we may need to make additional changes. All additional changes will be included in the latest Privacy Policy published on this website or mobile application, so that you will always understand our current practices with respect to the information we gather, how we might use that information and disclosures of that information to third parties.

You can tell when this Privacy Policy was last updated by looking at the date at the bottom of the Privacy Policy. Any changes to our Privacy Policy will become effective upon posting of the revised Privacy Policy. We will seek your express consent to any changes to how we use or disclose your Personal Data if required by law but otherwise use of this website or our services following such changes constitutes your acceptance of the Privacy Policy then in effect.