skip to main contents
Damac Hotels & Resorts
Lobby at Damac Hotels & Resorts

Learn more about your privacy rights

This DAMAC privacy notice (“Privacy Notice”) describes how DAMAC (“we” or “us”) collects, uses, shares, and retains personal information that you provide to us, or that we collect, when you use the DAMAC website located at, and other websites owned or controlled by DAMAC (the “Sites”) or related mobile applications, complete related forms, participate in DAMAC events, or communicate with one of our customer service representatives (“Personal Data”).

Please note that if you disagree with anything in this Privacy Notice, you must not use the Sites or mobile applications, or provide personal information to us in connection with DAMAC’s products or services.


Table of Contents:

  1. Collection of Personal Information
  2. Marketing Communication
  3. Use, Sharing and Retention of Personal Information
  4. How to Contact DAMAC and Modify Your Information or Preferences
  5. Modifications to this Privacy Notice
  6. Questions, Concerns or Complaints


  1. Information You Directly and Voluntarily Provide to Us

    Enquiry: If you provide your Personal Data to DAMAC to enquire about our properties or for organizing events, or if you sign up to become a registered user of any website operated by DAMAC, you will be required to provide certain information as part of the registration process. This information may include your first and last name, email address, telephone number and business or home address.

    Travel Information: we may collect information such as your travel details (including flight number, arrival and departure dates and time, country / point of origin and destination), your frequent flyer information, your travel partner information, preferences about room, food and beverages and treatments, service requests, information relating to your diet, access or treatment requirements. We may also need to collect information as required by local laws such as passport numbers, type of entry visa, and driver’s license.

    Your transactions with us: we collect your itemized spending to properly assemble your folio during your stay, which includes your room rate and other expenses billed to your room.

    Membership information is used to communicate with you, to design content and activities that we believe would be of interest to you, and to ensure that DAMAC will not violate any applicable sanctions in providing you access to DAMAC’s goods and services. If you wish to opt-out of receiving these communications from us, please follow the instructions contained in an applicable communication you receive from us.

    Events: DAMAC may host events for product knowledge sharing. If you register for a DAMAC event, we will access the information in your account to provide you with information and services associated with the event. If you register for one of our events and you are not a DAMAC member, we will collect your first and last name, email address, business or home address, information about the type of business you work for or with, which we will use to provide you with information and services associated with the event.

    Communications with DAMAC: If you communicate or correspond with us by email, through postal mail, via phone or through other forms of communication, including our customer service center, we may collect the information you provide as part of those communications. For example, if you correspond with us through email, we may collect and store the email address you use to send the applicable correspondence and use it to respond to your inquiry; to notify you of DAMAC Events, or other services; or to keep a record of your complaint, accommodation request, and similar purposes.

  2. Information We Automatically Collect from You

    We may automatically collect information about you when you use the Sites or our services. For example, if you access the Sites through a computer, we will automatically collect information such as your browser type and version, computer and connection information, IP address, pages you have visited and standard web log information. We may use remarketing tools that will serve ads to you based on your location, the content you have explored on our site to render ads to you after you have left our Site. If you access the Sites through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

    We may automatically collect information from you when you use the Sites using “cookies” and other similar technologies, such as web beacons. Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. The cookies are not able to execute code or access other information stored on the computer. Web beacons are transparent pixel images that are used in collecting information about website usage, email response and tracking.

    In addition to those mentioned above, third parties may also set cookies when you visit the site. In some cases, that is because we have hired a third party to provide services on our behalf, such as an enquiry form. Because your browser connects to those third parties’, they are able to set or read their own cookies on your device and may collect information about your online activities (but not any personally identifiable data) across websites or online services.

    Some of our pages use a third-party software provider, such as Optimizely, Unbounce, hotjar etc to test variations in the content to help us improve your experience. You can view their respective Privacy Policies (and / or opt-out) using these links:

    Information that may be collected by cookies when you use the Sites may include, without limitation:

    •  the pages you visit within the Sites;
    •  the date and time of your visit to the Sites;
    •  the amount of time you spend using the Sites;
    •  the Internet Protocol (IP) address used to connect your computer to the Internet; and/or
    •  your computer and connection information such as your browser type and version, operating system and platform.

    This information is collected to enhance site performance and end-user experience. You can set your browser to reject cookies or to notify you when you are sent a cookie. To learn more about your ability to manage cookies and web beacons, please consult the privacy features in your browser. Click here to view our Cookie Policy.

  3. Information You Provide to Payment Processors

    All payments made to DAMAC are processed by third party processing service engaged by DAMAC. All information collected by these third-party providers for purposes of processing your payments is not available to us, unless you have otherwise provided this information to us in connection with your use of the Sites or our products and services.


We may combine your information with data we collect from our vendors and use it to improve and personalize the DAMAC website. If you don't wish to receive marketing communications from us or participate in our ad-customization programs, simply update your communication preferences at, or follow the directions provided with the communication or advertisement.


  1. How We Use Your Information

    In general, we use the information we collect primarily to provide, maintain, protect, and improve our current products and to develop new ones. This allows us to:

    •  To conduct your reservations via emails or any other way.
    •  Facilitate the creation of and security of your account on our network
    •  Identify you as a user in our services
    •  Improve our services, website and how we operate our business
    •  Understand and enhance your experience using our website, products, and related services;
    •  Respond to your comments or questions (and for our support team to provide service)
    •  Send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages
    •  Communicate with you about promotions, upcoming events and news regarding products and services offered by DAMAC
    •  Link or combine it with other information we get from third parties, to help us understand your needs and provide you with better service
    •  Protect, investigate and deter against fraudulent, unauthorized or illegal activity
  2. Information for Individuals Located in the European Union

    Legal Basis for the Processing of Personal Information from EEA Residents

    If you reside within the European Economic Area (EEA), our processing of your personal information will be legitimized as follows:

    •  Whenever we require your consent for the processing of your personal information such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). This article in the GDPR describes when processing can be done lawfully.
    • If the processing of your personal data is necessary for the performance of a contract between you and DAMAC or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b).”). If this data is not processed, DAMAC will not be able to execute the contract with you.
    • Where the processing is necessary for us to comply with a legal obligation, we will process your information on basis of GDPR Article 6(1) lit. (c), for example complying in the fields of employment law.
    • And where the processing is necessary for the purposes of DAMAC’s legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f), for example to detect fraud.
    • You may also receive personalized advertising where you indicate to DAMAC specific interests by requesting information about a product or service or by indicating your marketing preferences in the Preference Center (access to which is provided at the bottom of this page), however, you may also receive general

    Transferring Personal Data from the EU to the UAE:

    DAMAC has its headquarters in the United Arab Emirates. Information we collect from you will be processed in the United Arab Emirates. The security of your privacy and the information you give us is very important to us, but we cannot ensure or warrant the security of any information you transmit to DAMAC or guarantee that your information on the DAMAC Service may not be accessed, disclosed, altered or destroyed by breach of any of our industry standard physical, technical or managerial safeguards. When you enter sensitive information (such as log in credentials) on our order form or chat form, we encrypt that information using secure socket layer technology (SSL). Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, DAMAC cannot guarantee or warrant the security of any information you transmit on or through the Sites and you do so at your own risk.

    DAMAC participates in with the EU Privacy Shield Framework. DAMAC is committed to subjecting all personal information received from EU member countries to the Frameworks’ applicable principles (‘Principles’)..

    European Union Data Subject Rights

    The European Union’s General Data Protection Regulation and other countries’ privacy laws provide certain rights for data subjects (these are persons that can be identified)

    This Privacy Notice is intended to provide you with information about what personal data DAMAC collects about you and how it is used.

    If you wish to confirm that DAMAC is processing your personal data, or to have access to the personal data DAMAC may have about you, or have other questions, please contact us at

    You may also request information through our Data Subject Access Portal about:

    •  the purpose of the processing;
    •  the categories of personal data concerned;
    • who else outside DAMAC might have received the data from DAMAC;
    • what the source of the information was (if you did not provide it directly to DAMAC);
    •  where the personal data is stored and how long it will be stored.

    You have a right to correct (rectify) the record of your personal data maintained by DAMAC if it is inaccurate. You may request that DAMAC erase that data or cease processing it, subject to certain exceptions. You may also ask DAMAC for your personal data to be supplemented or updated, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. You may withdraw your consent for the processing of personal data or the further processing of personal data by DAMAC at any time. You may also request that DAMAC cease using your data for Direct Marketing purposes by emailing

    In many countries (including EEA countries), you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how DAMAC processes your personal data. When technically feasible, DAMAC will—at your request—provide your personal data to you or transmit it directly to another controller. You have the right to receive your personal information in a structured and standard format.

    In addition to the information contained in this Privacy Notice, you may be provided with additional and contextual information concerning particular services or the collection and processing of your personal data upon request.

  3. Data Storage and Retention

    Your personal data is stored by DAMAC on its servers, and on the servers of the database management services DAMAC engages, located in the United Arab Emirates. DAMAC retains data for the duration of the customer’s business relationship with DAMAC and otherwise as required under applicable law. Personal data will be kept for no longer than is necessary for the purposes for which your personal data are processed. We will retain your personal data as long as you are a DAMAC customer or require our services so that we can provide these services to you.

    If you are located in the European Economic Area, at the moment you come out of DAMAC association or withdraw your consent for the processing of your personal information, all your personal data received and stored are erased if no longer needed by us. Unless we are required to retain this personal data by law or to comply with our regulatory obligations. In such a case, we will only keep this personal data for as long as necessary. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact our data privacy resource at


Questions regarding this Privacy Notice should be directed to DAMAC’s data privacy resource: If you would like to modify the types of marketing email messages you receive from DAMAC, you may do so by following the instructions within the body of any email message that you receive from us.


From time to time, DAMAC may need to update or modify this Privacy Notice, to reflect changes in our business practices, data collection practices or organization. We reserve the right to amend this Privacy Notice at any time, for any reason, without notice to you, other than the posting of the amended Privacy Notice on the Sites, or, if you have provided your email address to us, sending you an email notifying you of the amended Privacy Notice. It is strongly recommended to check the Site often, referring to the date of the last modification listed at the top. We will in any case not reduce your rights under this Privacy Notice without your explicit and informed consent. If you do not agree to the changes, you should discontinue your use of the Sites, and cease providing personal information to us, prior to the time the modified Privacy Notice takes effect. If you continue using the Sites or provide personal information after the modified Privacy Notice takes effect, you will be bound by the modified Privacy Notice.


If you have any questions or concerns about this Privacy Notice, please contact